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Your Money & Business

Show Us the Money
January 2018

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How to get it, what to do with it once you have it, and how to keep it; these questions burn bright in our brains more often than we care to admit. And although money is simply (okay, not-so-simply) a resource we need to live our lives, it takes on many other meanings and absorbs a LOT of our energy. So much energy, in fact, that it can end up fueling our inner dialogue with equal parts judgment and fear.

When it comes to money, I think women are particularly hard on themselves. There seems to be a pervasive, knee-jerk pivot to the negative when the subject comes up, with reactions spanning anywhere from self-doubt to moderate intimidation to complete avoidance. In my years of work in banking and finance, I've heard a flurry of self-loathing-laced comments like:

"I don't know anything about money."

"My eyes glaze over when anyone even mentions the stock market."

"I'm never going to be able to save money.”

"All my kids are going to inherit is credit card debt."

While such comments and the challenges they reveal are by no means unique to women, it seems nearly epidemic among us - probably for a host of reasons, including the way many have been socialized, imprinted, and exposed (or not exposed) to it in our families, relationships and work lives.

Managing finances and understanding options when it comes to spending, saving and investing can trigger a barrage of unwanted and uncomfortable feelings and unshroud a litany of questions. The trouble is, it also seems to be the last thing – at least in my experience - that anyone wants to talk about.

Which is precisely why Sanctuary is launching a new MONEY section in January.

Our goal:

To provide valuable information to our readers on all things finance-related: personal budgeting, financial goal-setting, investing, and related topics.

We want to address any and all questions that may be rumbling within the Sanctuary community, so we’ve added an additional “Ask an Expert” sub section, which will contain answers to questions our readers submit. Whatever it is you're confused or curious about, know that you're not alone. If we can dispel even a fraction of the fear and make discussions around money a bit more palatable, helpful, even fun for our readers, then we will have succeeded. Let's take the anxiety out of money discussions and, instead, empower ourselves to address it head-on. So please start sending us your questions.

As part of the section's inauguration, our January featured interview is with Brittney Castro, CFP and CEO of Financially Wise Women, a Los Angeles-based financial planning firm whose mission is to teach women and couples the art of managing their money the fun and simple way. After years of working in the male-dominated world of financial planning, Brittney realized she wanted to work with clients the same way she talks about money with her girlfriends - in a smart, personal, feminine way that’s compassionate, fun and nonjudgmental.

Brittney's vision is singular and her dedication clear. It was a pleasure to learn more about her background and all the channels she's exploring to help women take control of their finances. Please check out the interview and give us your feedback.

We're excited and optimistic about this new platform and hope that, through the sharing of ideas and knowledge, we can help our community build confidence and expertise on all things financial. We want to know what your concerns are, what specific topics you would like to see covered, and how this new section can be the most helpful. No question is silly, obvious or trivial. No stone should be left unturned.

Let us hear from you!
Co-founder Nancy Burger started her finance career on Wall Street in the 1980’s and now works as a freelance analyst and writer for a money management firm. She has contributed to articles that have appeared in Forbes.com, Nasdaq.com, TheStreet.com and CNBC.com.

​NEWS...

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